Ever wonder how to grow your list of newsletter subscribers the right way? Well, we have an answer, folks. In his latest E-Newsletter on E-Newsletters, Michael Katz answers the question, "How do we grow our list?" He says:
There's no magic formula, but it occurred to me the other day that one of my long-time clients – Brad Howe of Financial Managers – is constantly adding new names to his newsletter subscriber list.
So I asked him what he was doing. Here's what he said:
"As I exchange business cards with folks, usually after we've talked for 5-10 minutes, I almost always say that I'd like to add them to my newsletter list. I go on to say that I think they'll find it useful and maybe a little unusual–not the regular accounting/financespeak. If there's any hesitation, I quickly add that they can readily cancel if they think that it doesn't apply to what they're doing.
"You just gotta think 'newsletter' every time you reach for your business cards."
How do you grow your newsletter list?
Want more from Michael Katz?
- Check out the webcast we did together: E-mail and More: How to Attract Clients with Easy and Effective E-Marketing On Demand.
- Find out more about his product, E-Newsletters That Work.
- You can sign up for his E-Newsletter on E-Newsletters here.