Is design talent enough?

Shel Perkins, Designer, Management Consultant and speaker at the Creative Freelancer Conference (June 5-6, Denver) knows you need more than talent to succeed at design. That’s why he’s written Talent Is Not Enough: Business Secrets for Designers.

The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success.

You’ll find information on key issues facing designers from freelancing to managing established design firms. Talent is not enough A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances

More info and purchase here.

Come see Shel at CFC where he will present the session: The Art and Science of Pricing a Project. Register here.