Slaying The Cold Calling Dragon

I am always pushing a huge rock up a steep hill whenever I preach about cold calling (which I have renamed "research calling" because that is actually what it is) and the well-documented fact that it really does work. But somehow it seems to be more credible when someone who hates it actually does it and it works.

So here are two:

1. Mark Combs writing on Biznik.com, did the numbers and found that 15 out of 20 of his most recent clients had come as a result of cold calling. "Seventy-Five percent of my business comes from the source that I avoid like the plague? Talk about shooting yourself in the foot, cutting your nose off to spite your face, and pouring cold water on your own campfire. How can I grow my business when I work so hard to make sure that the seeds of growth never get planted?" Read on for his analysis and sharp observations that could serve as lessons to us all.

2. Colleen Wainwright (aka the communicatrix) writing on the MarketingMixBlog.com, in a post entitled, "Making Cold Calls Without It Killing You," writes, "The good news is, I'm still here. Laugh away, all you brilliant salespeople who pick up the phone over and over (with or without "the good leads") and sober-dial strangers for 15 or 30 or 60 minutes per day. Until last Friday, I had never made a cold call in my life." Read on as she describes in hilarious detail the push and pull of making these calls (and what happened when she actually reached a live person!).

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