MyDesignShop Exclusive!December Exclusive!More
This new collection, from the editors of HOW Magazine and producers of TheDieLine Packaging Design Conference brings the best package design resources together in easy-to-digest pieces, putting you on a path to packaging design success. A total retail value of $328.97 - yours for just $79.00!
MDS Best Sellers
Subscribe to How
Vet the tire-kickers
Categories: Creative Freelancer Blog, Freelance Design Work & How to Freelance, HOW Interactive: Web Design & Interactive Web Design Tips, Photography: Advice and Ideas for Web & Graphic Design, Self Promotion for Graphic Design & Designers, Uncategorized, Web & Graphic Design Illustration Tags: difficult clients, marketing plan.
It’s Marketing Monday again! And the last week before year end when you can keep up the marketing, especially early in the week.
One aspect of marketing that doesn’t get enough attention is how to deal with people who come your way but aren’t right for you. Learning how to vet those prospects, whether they are tire-kickers or simply don’t meet your criteria, is important. Otherwise you waste that precious time which you could be spending on proactive marketing.
For more on this, read the article from the Parse blog called, “Deflate the Tire-kickers.” Here’s an excerpt:
Too many designers are tempted by the dangling carrot of a new project, investing valuable time in preliminary meetings, research and proposal-writing—only to receive from the prospect a brief “Thanks, but we’ll pass” (and sometimes not even that). Learning to vet these tire kickers in advance will save you time, money and lots of disappointment.