What are clients looking for on your website?

I talk a lot about how creatives should have “marketing-smart websites.” But what actually makes a website marketing-smart? I’ll let you in on a little secret… It’s whatever your client says. What your clients want to see on your website is what makes it marketing-smart.

Most creatives haven’t asked their clients what they want to see. They just guess.

In today’s Webcast, Marketing-Smart Websites: How to Make Your Site Work Harder for You, I’m going to give my perspective, and share insights from what actual prospects have said.

Here’s an example. One creative’s prospect was asked, “What is it that you’re looking for on a creative’s website?” The prospect said:

I want to absorb information incredibly quickly as I often need to discern the designer’s skillset in a matter of 1-2 minutes before I move on to the next.  I’m looking for the designer’s ability to meet my needs on a variety of projects, so I’m also looking for versatility in their services offered, portfolio of recent work and client list.  I’m looking for creativity in their web design which can be very indicative of their overall creative potential … that doesn’t mean the web technology needs to be over the top, but information is well laid out, easy to find, and visually appealing.  If I’m placing confidence in a designer to maintain the integrity of my brand, I need to ensure their own brand’s integrity is solid first.

Join me today to find out how to make your website marketing-smart. If you missed the live webcast, you can still hear it online and sign up for the others in the series.

  • TODAY, Thursday, March 11, 2010, 4:00 PM EST, Duration: 1 hour
    Marketing-Smart Websites: How to Make Your Site Work Harder for You
    Learn how to make your site a "go-to" for your target market, get simple strategies for showing your work and find out a few copy tricks to make your site super appealing. ($49 each OR $99 for 3-part series)

Coming up in the 3-part series: Beyond the Brochure: How to Create Effective Sales Materials & E-mail & More: How to Attract Clients with Easy & Effective E-Marketing

More info or sign up here.