Creative professionals—particularly freelancers, I would guess—are wary of NOT being busy. That half day or day here and there, when you don't have looming deadlines, or you're between projects, or the phone just isn't ringing. While those of us who work in larger organizations may relish that slow time (when we can catch up on the stack of magazines threatening to topple over on our desks or empty old files), creatives whose livelihoods depend on billable hours may panic at the thought.
A recent column in HOW by designer Stephanie Orma suggests that we can use that downtime for creative pursuits that ultimately have bottom-line payoff. A number of Stephanie's recommendations apply to designers who work in agencies or in-house, but freelance creatives can take advantage of these ideas, too. Like, use that downtime for creative research and inspiration. Get a jumpstart on a project you know is coming down the pike. Other ideas: Do a bit of research to see how your competitors have updated their websites recently, or explore ways you could fine-tune your business's tagline.
What do you do when you find yourself with a bit of time on your hands? Please share here.