In a recent interview with Petrula Vrontikis (for my new book about how to think about, talk about and deal with money), Petrula shares her strategy for making sure the decision-makers are involved at the very beginning of a project. She also tells us exactly what she says to her prospect or client to persuade them, including why they pay the price of any wasted time and effort if they don't do it this way. Listen here.
Robert, a graphic designer, had a similiar situation recently. Had had known this, he may not have lost a big project. Read about what happened to him on the Marketing Mix Blog.