What — exactly — to say so the decision-maker gets involved from the start

In a recent interview with Petrula Vrontikis (for my new book about how to think about, talk about and deal with money), Petrula shares her strategy for making sure the decision-makers are involved at the very beginning of a project. She also tells us exactly what she says to her prospect or client to persuade them, including why they pay the price of any wasted time and effort if they don't do it this way. Listen here.

Robert, a graphic designer, had a similiar situation recently. Had had known this, he may not have lost a big project. Read about what happened to him on the Marketing Mix Blog.

One thought on “What — exactly — to say so the decision-maker gets involved from the start

  1. Matt

    I can often effectively identify and (attempt to) engage the decision-maker by reframing the question. Instead of asking who makes the final decision, I’ll ask, “Who has veto power on this project?” If you can ID the person who can scuttle the project or overrule design/content decisions at any time, you will actual have ID-ed the real decision-maker.

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