Why Some Design Projects Go All Wrong

Client Pain TipAt How Design Live in San Francisco in June, Erin Pheil of Time For Cake, presented a very original idea about why things sometimes go wrong on client projects  (and what you can do about it). (Find the recording here.)

Last week on her blog, she elaborated on the idea in the first in a series of posts…

Clients without pain are clients without motivation to do what it takes on their end to keep projects moving forward.

Clients without pain are clients who end up being late paying their invoices, late providing feedback, and are usually the ones who don’t take their responsibilities seriously. (And who can blame them? If there really isn’t anything wrong and if they’re not actually in any pain, why should they expend energy to fix things?)

Erin Pheil at CFC 2013

Erin Pheil at CFC 2013

The fantastic news is that you save an abundance of time and energy by weeding out and saying NO to prospective clients who show up at your door with plenty of interest… but no pain.

Read on to find out how to identify interested prospects who aren’t in enough pain and may therefore become painful to you.

 

 

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