Your online portfolio.

Regardless of the kind of work you do, you've probably got at least a bare-minimum web presence. We're all seeing news stories about companies using more and more freelance talent to supplement their dwindling workforce — so your website becomes a primary tool for snagging some of that work.

Now's a good time to take a look at your site to see if it's working hard for you. But first, do me a favor: Step out of your own shoes and settle into the perspective of your client. As someone who spends plenty of time researching creatives via their websites, I'm constantly struck by how few of them know how to effectively present their work to clients and prospects. Mostly I see some combination of these faux pas:

• the site includes waaaay too many work samples, as if the creative person couldn't choose among her favorite pieces
• those samples have no context — there's no information about how a brochure design solved a client's marketing problem or how a well-written ad prompted sales
• there's no contact information — please, give prospects a way to reach you by email AND by physical address

A recent article we posted on offers some smart strategies for boosting your website's effectiveness. Give it a read, and feel free to comment here with any other advice you'd like to share.

2 thoughts on “Your online portfolio.

  1. Laura Zarrin

    This is great advice! I’m an illustrator and am targeting several markets. The art has a lot of overlap of these markets, so i put it into one portfolio. After reading this post, I counted the pieces I intend to show and there’s 51! I feel I need to show a wide variety of subject matter, but now I’m worried. I’ve designed the site so that the art all the viewer has to do is roll over the thumbnail version and the full size is shown on the right. No extraneous clicking. Am I on the right track?