21 SEO Myths and 5 Rules to Live By

Noupe’s list of The 21 Greatest SEO Myths of the Modern World is an eye-opener. Sometimes we forget that noobs clients may not be as web-savvy as the rest of us. From that piece, these are my takeaways:

  1. Do not pay anyone to submit your website to Google.
  2. Scraping is not a content strategy.
  3. Write for humans.
  4. But be aware of keywords.
  5. You don’t “SEO” a website just one time.

What else would you add to that list?