Adobe’s Project Felix Poised to Make Oscar-Winning 3D Design Technology User-Friendly


Initially embraced in architecture and architecture visualization, and then film and television visual effects, Chaos Group’s V-Ray has become synonymous with the Academy Awards because so many movies have used the software—and won Oscars. Celebrating its 20-year anniversary this year, the 3D powerhouse V-Ray has been used by Hollywood heavyweights such as ILM, Atomic Fiction, Scanline, Method Studios, and Digital Domain, among others. And thanks to a partnership with Adobe, you can have the power of V-Ray too.

If you’ve seen movies like Doctor Strange, or TV shows such as Game of Thrones, The Flash, The Walking Dead, and Daredevil, then you’ve seen Chaos Group’s V-Ray at work. Chaos Group co-founder Vlado Koylazov recently won a Scientific and Engineering Award from The Academy of Motion Picture Arts and Sciences at its annual Scientific & Engineering Award event on February 11 for “original concept, design and implementation of V-Ray.” The award honors pioneers whose “developments result in significant improvements [to] motion picture production.” Another milestone happened this year: Adobe and Chaos Group have partnered to bring the power of V-Ray to Creative Cloud.

3D Comes to Creative Cloud

With Adobe’s Project Felix, V-Ray’s 3D workflow can be right there, in your very own Creative Cloud application collection. Project Felix, still in an early public beta stage, empowers graphic designers by making it easy to work with 3D assets, especially if you have little to no experience with 3D.



Two-dimensional designers can introduce and light 3D models for presentations, brochures, and advertisements, among other uses, all through a friendly interface with drag-and-drop features.

Project Felix - Bottle Demo Step 1

Project Felix - Bottle Demo Mid Project

Project Felix - Bottle Final Render

The beauty of Project Felix occurs when it’s partnered with other software in Creative Cloud. You can work with 2D elements in Photoshop, and develop the 3D elements in Project Felix. Using Adobe Stock in conjunction with Project Felix, you add elements to your 3D composition, and finally, bring 3D Project Felix objects into Photoshop for refinement and edits.



Stefano Corazza, senior director of engineering at Adobe said that you can also import models from outside Adobe Stock through the universal OBJ format and you can “import images from other sources” as well. But at the moment when it comes to Illustrator vector graphics, you’ll have to wait for support. Corazza says that it’s “at the top of the list of requests from our users, and thus on our roadmap.”

Although you can’t do it yet, if you’re a typophile looking to experiment in 3D using Project Felix there’s hope that those features will come soon since “we are definitely considering it for future releases” says Corazza. “The goal for Project Felix is to provide state of the art CG quality while keeping the application accessible to a broader range of users that are not necessarily familiar with 3D and the relevant technical complexity.” Corazza credits the V-Ray engine for helping to make this happen. “We believe 3D can be democratized and made easy and fun while keeping uncompromising quality.”


Creating Illusion, Easily

Chaos Group’s David Tracy is excited about V-Ray being part of Project Felix, especially since it will put 3D design tools in the hands of more people. “V-Ray in applications like Project Felix is enabling people to get into 3D and see the benefits right away.” But it isn’t just about ease of use. Tracy also hopes that the end product is enough to create an illusion, to make you say, “This looks like a photograph.” There’s only one way to find out just how convincing the tools can be: take it for a test drive.

still imagery courtesy of Adobe

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