Site of the Day:

Sometimes design is best when it’s straight-to-the-point. We don’t always have to use over-the-top themes, metaphors and visuals. If the message is simple and the product easy to understand, the real goal is to establish a connection to the visitor. This example shows that this approach can be practical, beautiful and effective. It accomplishes what it needs to without a lot of fuss.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.