When I sit down to design a site, my instinct is often to start creating buckets (containers) for content. The AppGear site shoves aside that tried-and-true method. This stunning site relies on powerful images from their product, which combines collectible toys with augmented reality games. Obviously, we won’t all have such enticing visuals at our disposal, but we can apply alternate approaches like this one in many more situations than we might think.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.