Site of the Day:

When you’re making a product site, using photographs of the product seems obvious. But this beautiful site uses an illustration instead. It’s an unusual choice, but it works remarkably well. The irregularities don’t end there: This site’s layout is certainly not standard, and a social media feed takes a prominent spot on the home page. This project was perfectly shaped around a unique product and market, and I love it for that. 

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.