Site of the Day: website homepage

Interactive design has made bold and unified shifts towards minimal design that shuns skeuomorphic elements (like faux paper as a background for a calendar app or wood grain to simulate a desktop). In the rush away from skeuomorphic design, another website design style has fallen out of vogue: thematic design. Websites that incorporate illustrations to create a fun and friendly theme—like this site for a greeting card app—might be a step outside of the current trend. But here, the style totally works, because the app is meant to echo handwritten notes. I love it when web designers use a particular style appropriately, whether it’s trendy or passé. In this case, the thematic elements give the product a fun, engaging feel—which makes for an extremely powerful, yet subtle, aspect of their sales pitch.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

Want help creating feature-worthy website designs? With a Web Design Critique from Design Critique Services, we’ll connect you with Patrick McNeil for a high-level review where you can get feedback on your website design project. You’ll get strategic advice on how you can improve your work. Who knows? Perhaps your finished website will be featured as a Site of the Day.