Interactive design has made bold and unified shifts towards minimal design that shuns skeuomorphic elements (like faux paper as a background for a calendar app or wood grain to simulate a desktop). In the rush away from skeuomorphic design, another website design style has fallen out of vogue: thematic design. Websites that incorporate illustrations to create a fun and friendly theme—like this site for a greeting card app—might be a step outside of the current trend. But here, the style totally works, because the app is meant to echo handwritten notes. I love it when web designers use a particular style appropriately, whether it’s trendy or passé. In this case, the thematic elements give the product a fun, engaging feel—which makes for an extremely powerful, yet subtle, aspect of their sales pitch.
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