BinaryAnvil: Embed Type to Enhance Website Design

I know it seems like a step backward in website design protocols, but guess what? We can still embed type in images. And at times it actually makes sense. For example, this excellent website for the design/development shop Binary Anvil features gorgeous typography.

Binary Anvil website homepage

Much of it is live text built on modern typeface embedding techniques. However, there are a number of text blocks created as graphic images (fortunately they use text replacement techniques). These super creative type treatments aren’t practical with CSS (or even possible, for that matter). So perhaps they shouldn’t have designed it that way. And yet, these distinct styles give the site a unique flavor. Don’t let the code critics keep you from making solid design decisions.

Sometimes, as in this case, the sweet spot is a balance between embracing new and leveraging old techniques.

Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design. 

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