One of the first things you notice about A Website That Works is its size: It’s only 140 pages long. But don’t let its size fool you—Mark O’Brien’s little book is stuffed with wisdom. Mark presents a nine-step process to turn your website into a lead-generating machine, not just a pretty online face for your portfolio.
A Website That Works by Mark O’Brien: ★★★★★
Our Ratings System:
★★★★★ Run, don’t walk, to buy it
If you run an agency and wonder why your website doesn’t produce more leads, this is the book for you. He doesn’t tell you how to design anything, how to lay it out or how to code it. Rather Mark’s nine steps are a strategy for creating a successful website for your agency.
What I love about this book is that it organizes complex ideas in a way anyone can understand. Topics such as SEO and content strategy—concepts usually difficult to explain to non-technical audiences—are presented with clarity and simplicity.
The book is priceless for educating agency owners, but it’s also useful far beyond that. As I read this book, I couldn’t help but see how Mark’s ideas and strategies could be applied elsewhere. This book could help just about anyone creating a website for a service-oriented company.
Ultimately, I’d recommend this book to any designer working on the web. Its strategies and ideas will not only help you get your website working, but help you better understand how a website can be strategically built.