Website design has always been about containers and structures. The primary focus as a designer was placed on the frames that hold content: headers, footers and all the other structural stuff that served as holders of content. One current web design trend is to focus on content as the primary design element. You’ve probably heard that the web is 95% typography, so it only makes sense that this content-centric design approach would be so popular. The Camayak site focuses squarely on the content. It serves up beautifully designed text with just enough decoration to give it a distinct and beautiful style. The mission in this case is not minimalism, because as you can see there are many decorative elements. But the design’s focus is on the content, not the containers. This approach really forces you to focus first on your content and then your design—a process many web designers seem to reverse.
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