The web is ripe with trends, styles and themes – all topics I love to write about. But sites such as this one seem to be devoid of such things. In fact, this site doesn’t really have a style, certainly no theme, and is really just an extremely clean design. I might be tempted to say minimalist, yet that description doesn’t quite capture this.
This site focuses on the stunning photographs. And it doesn’t feel bare bones. Instead, it feels squarely focused on the product being offered; which shines through effortlessly in the photographs. The design of this site powerfully demonstrates how effective a site can be that truly focuses on its purpose. Granted this can come in many forms, but this ultra-clean approach is a shining example.
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