Experimental layouts are risky business. Anytime you go outside the standard methods, you run the risk of breaking the user experience. This particular site goes right up to that point of almost breaking but has just enough common sense that it works. If I were presented with a comp using the concept on this site (not with the actual, final site), I would say, “Forget about it!” But interacting with the content, I’ve fallen in love with it. It feels fresh and unique and yet still easy to interact with.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.