Design Strategies: Video As Decorative Background Graphic

In years gone by, designers and developers have used video as a decorative background element; the idea is certainly not a new one. Typically such videos are somewhat abstract in nature and are more focused on their use of color and pattern.

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In this case, the interesting, animated type draws your attention to the site, but the type doesn’t become the focal point. In fact, it’s a Chicago-based designer’s personal portfolio site. For many of us, the idea of producing video sounds daunting, but don’t forget that a simple video clip that supports your site can make a significant impact. This is a great option to keep in your tool belt.

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