Design Trends: Web Content Before Layout

The default way many people think about a web site’s structure is to consider the layout first, and then how the content will fit in. This site, instead, seems to first consider the content and then how might the extra layout stuff fit in. The result is that the artwork dominates the design and becomes, without a doubt, the most prominent element in the design. The structural elements like the logo and navigation are a secondary element on the side of the site. Perhaps this sort of hierarchy should be the standard.



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