Snapwire: Designing for Multiple Audiences + Initiatives

Sometimes a site or service has two core functions that work together simultaneously, but the audiences for each function are radically different. Classic examples are things like a conference website that must attract both attendees and sponsors. Or, a banner ad service must attract site publishers and advertisers.

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Today’s site of the day is similar. It must attract two different audiences: those selling photos and those buying them. Though it’s a “Coming Soon” page for the full site soon to launch, it demonstrates the ability to move two audiences perfectly. Here we see two different key actions to take that perfectly sum up these roles.

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