Webdesigner Depot just posted this guide to designing for SEO that has some great tips. Some of the most important (especially for new web designers):
- Don’t make a splash page. This isn’t 1998—visitors shouldn’t have to sit through two minutes of Flash just to have to click “enter here” to get to the homepage.
- Name image files so humans can understand them. Naming an image with relevant keywords like [businessname]-main-office.jpg instead of IMG2591.jpg helps a lot when it comes to searchability.
- Design for text. Don’t you dare hide important info and words within images! Search engines can’t crawl them for keywords. Any text you have on a website should be rendered as text.
The HOW Interactive Design Conference talked quite a bit about why web designers need to care about content and SEO. Check out these previews at Design TV: