Dieter Rams’ 10 Principles Of Good Design

dieter rams designed braun record player

Dieter Rams keeps popping up in conversations I have about web design. The German industrial designer led Braun’s design team for 40 years, and as far as I know never designed a website. But he got multiple shoutouts at the HOW Interactive Design Conference (likely because there’s an exhibition about him at SFMOMA through February). 

Steven Bradley recently wrote a piece about how Dieter Rams’ 10 Principles Of Good Design applies to web design over on his blog. Just as a recap, these are Rams’ 10 Principles of Good Design:

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design makes a product understandable
  • Good design is unobtrusive
  • Good design is honest
  • Good design is long-lasting
  • Good design is thorough down to the last detail
  • Good design is environmentally friendly
  • Good design is as little design as possible

Check out how Dieter Rams’ 10 Principles Of Good Design applies to web design

Photo from the Dieter Rams exhibition by Nick Wade.

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