It might seem taboo, like asking a designer to use Comic Sans: But what if we leave a brand’s logo out of the page header? On the promotional website for Dogs Inc., a dog daycare facility, the logo is a part of the main image on the home page, and it scrolls out of view. The header of the page is left with just the navigation. I have to admit that at first it feels a bit bare up there. But I quickly realized that even without the logo, I knew where I was—the photographs and content made sure of that. In this case, selling people on the service and all that makes this particular company special is what really matters. The moral of this story is to simply keep an open mind: You never know what might be expendable.
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