I set out to try this site as a possible site-of-the-day. 10 minutes later I realized I had totally lost track of my intention, and instead I was setting up a new online store. There are many e-commerce systems that are super simple to use. However, this platform makes them look complex.
From a design standpoint it’s hard not to appreciate the vivid, clear string of actions it takes to get up and going. Instead of plopping the user down inside a dashboard of options, you’re given a series of super simple steps. And the reality is that you can set up a shop with remarkable ease. I can’t say enough positive feedback about this service, both conceptually and design-wise. I appreciate that they are taking on a huge industry with a totally fresh and positively disruptive approach. Pure internet awesomeness.
Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design.
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