I absolutely love it when designers don’t simply follow the roads set by those before them and instead plow their own path. Sites selling WordPress themes often use a common layout formula, but this site makes its own path. I love how the graphic at the top of the page sets the context and draws you in. On the whole, it’s a very distinct and successful design.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.