There’s a fine line between buying into web trends and just being a copycat. But Envelopments.com is on trend, stands out and completely crushes the competition. The overall design of the site is outstanding—it has more gorgeous details then I have time to list. The real icing on the cake is the photography. The site doesn’t show just one beautiful shot of each product; it has gobs of photos with mountains of samples. They clearly demonstrate that they are in a league of their own. The company’s quality, expertise and offerings are immediately crystal clear. The design isn’t so complicated that it’s not replicable, but the photography puts it in a league of its own and keeps the wannabes from even playing on the same ball field.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.