This almost shockingly simple website, which exhibits the collections of Swedish fashion designer Marielle Kerber, is a case study in focusing on the target. The site is abruptly simple. And though the form of the site may not require much, the user interaction is carefully tailored, just like Kerber’s clothes. You don’t quickly navigate through this one; each action results in a sort of micro experience that keeps drawing you in. Most clients and most agencies will not find this direction satisfying, as it just feels to darn simple. But when you see how easy and clear this site is to use, I think you’ll love it. Check it out and let me know what you think. Frankly, it is one of my favorite sites I have I recently found.
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