Kerber: Fashion Website with Daringly Simple Design

Kerber fashion website homepage

This almost shockingly simple website, which exhibits the collections of Swedish fashion designer Marielle Kerber, is a case study in focusing on the target. The site is abruptly simple. And though the form of the site may not require much, the user interaction is carefully tailored, just like Kerber’s clothes. You don’t quickly navigate through this one; each action results in a sort of micro experience that keeps drawing you in. Most clients and most agencies will not find this direction satisfying, as it just feels to darn simple. But when you see how easy and clear this site is to use, I think you’ll love it. Check it out and let me know what you think. Frankly, it is one of my favorite sites I have I recently found.

Need more design inspiration? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of stellar websites selected by Patrick McNeil.

Want help creating feature-worthy website designs? With a Web Design Critique from Design Critique Services, we’ll connect you with Patrick McNeil for a high-level review where you can get feedback on your website design project. You’ll get strategic advice on how you can improve your work. Who knows? Perhaps your finished website will be featured as a Site of the Day.