I picked this site because it’s blow-your-socks-off gorgeous. But I also really love it because this single-page site takes you on a journey. It hooks you with an incredible one-line sales pitch, then takes you through the elements that make it an extraordinary product. The page finishes off with clear action items: Share it with your social networks or order the darn video. The combination of gorgeous design, good strategic thinking and a usable end product proves that web design can be extremely creative.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.