Site of the Day:

The desire to connect to a specific audience can can sometimes lead to what I politely call overly creative design. That makes a site like all the more extraordinary: It’s creative to appeal to creatives, but it doesn’t go over the top. The site flows well, is easy to use and understand, and is clearly rooted in the realities of building websites. I love that it connects to the audience in a meaningful way, but I absolutely adore it for doing so while embracing the standards of the web. Good job, guys!

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.