This tasty little site demonstrates some unconventional tactics worth duplicating. For starters, the main navigation is at the bottom of the site. Usually this would make me move on, but I didn’t notice that until long after the site had hooked me. I love this site’s complete understanding and laser focus on its purpose: the conversion point. The large background image sets the stage, and from there the visitor is guided to complete key actions. That simplicity and a rule-breaking layout make for compelling design.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.