One of the most challenging things a designer can be asked to do is design for a product that isn’t easy to understand. Take Felix, for example—on first glance, I doubt you have any idea what this product is. (In short, it’s an advertising service for local businesses.) The website takes an effective storytelling approach, where the viewer is taken through every step. My favorite part is the slick demo of the app. Hit the play button on the home page, and you’ll hear a sample call and watch how the service analyzes the call in real time. Pretty amazing stuff.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.