If you’re an interactive designer looking to build your client base, social media marketing makes a lot of sense. You’re comfortable connecting in the online space and using social tools to communicate. And LinkedIn is a valuable way to engage with clients and prospects looking to hire web designers.
LinkedIn has worked to shed its reputation among creative folks as boring and too business-focused. In fact, it’s that business focus that makes it a great development tool. Ilise Benun offers three strategies for using LinkedIn to grow your business:
Create a compelling headline. That’s the short line of text right under your name. Unless someone visits your actual profile page, the headline is all the information they’ll see about you. Make it short and highly descriptive, not clever.
Showcase your work. The basic LinkedIn profile resembles a résumé—it’s almost all text. You can use Behance to create a portfolio as part of your LinkedIn profile.
Join groups. Search LinkedIn to discover groups to join. Don’t just focus on groups of your creative peers (like AIGA or Web Developers & Designers). Do a search to find industry groups where your clients and prospects might hang out.
More advice for using LinkedIn
- How to Get Clients Through LinkedIn—on-demand design tutorial with Ilise Benun.
- LinkedIn Business Development Learning Center
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