I love it when a design blends the background and foreground in such a way that the line separating the two is blurred. The background here is used to hold the product, which draws it forward, yet its placement behind the other elements of the page clearly places it in the background. This lovely trick unifies a layout in a way few approaches can.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.