There’s a defacto structure for software websites: Logo in the top left, navigation along the top. Large slideshow with the main features of the application. A series of buckets containing feature callouts. What I love about the Gradient App site is that it’s nothing like that. This delicious site makes controlled usage of the function it provides (gradients, of course), and it does so in a way that isn’t overpowering. This minisite is spot-on and demonstrates that refined custom web design is an attainable goal.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.