I’m all for keeping things super simple in website design, and most often beating people over the head with numbers is a bad idea. Granify, however, demonstrates the power of numbers. Granify is a still-in-beta tool that allows e-commerce managers to analyze traffic data and learn how to convert buyers. The promo website quickly hooks you with a solution to a basic problem—people come to an online shop but don’t make a purchase. Any online retailer is painfully familiar with this challenge. The site models the service it offers: It shows a flow of raw data that’s designed to hook Granify’s potential customers. Finish it off with a bold call to action, and you have a simple and effective way to convert customers. Surely they use their own tool to increase and predict customer adoption of their own service.
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