Site of the Day:

Granify website homepage

I’m all for keeping things super simple in website design, and most often beating people over the head with numbers is a bad idea. Granify, however, demonstrates the power of numbers. Granify is a still-in-beta tool that allows e-commerce managers to analyze traffic data and learn how to convert buyers. The promo website quickly hooks you with a solution to a basic problem—people come to an online shop but don’t make a purchase. Any online retailer is painfully familiar with this challenge. The site models the service it offers: It shows a flow of raw data that’s designed to hook Granify’s potential customers. Finish it off with a bold call to action, and you have a simple and effective way to convert customers. Surely they use their own tool to increase and predict customer adoption of their own service.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.

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