Idea Paint: Awesome Product, Awesome Website

IdeaPaint great website homepage design

E-commerce websites come in all shapes and sizes, and they all focus on one thing: the product, be it a computer, tablet, T-shirt or whatever. At times it makes good sense to think more about how something is used than about what it is. In the case of IdeaPaint, they could have showed a bucket of paint along with a key sales pitch. You would completely understand what the product is, and so the site would have done its job. Instead, the web team focused on how IdeaPaint is used—and in doing so, they inspire you and show you how it might feel to have the product. You still understand what it is. But by putting it to work, the product suddenly feels more inspiring and more desirable. Though it might be classified as lifestyle photography, I think there is something more believable and more real about this particular sample.

Need more design inspiration? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of stellar websites selected by Patrick McNeil.

Want help creating feature-worthy website designs? With a Web Design Critique from Design Critique Services, we’ll connect you with Patrick McNeil for a high-level review where you can get feedback on your website design project. You’ll get strategic advice on how you can improve your work. Who knows? Perhaps your finished website will be featured as a Site of the Day.

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