Web design trends are great, and the flat design approach is currently en vogue. This said, a trend is never mandatory to follow. In fact, I love the idea that one of the best approaches is to use anti-themes—leveraging what is essentially the total opposite of the trend. Case in point: The promotional website for Hopskoch, a platform for creating cross-media marketing campaigns, effectively uses a thematic design, a style that’s less popular right now.
What I love is that Hopskoch is entering into a crowded market space, and the way they stand out is by using a fun theme. Naturally they don’t have to beat the theme to death; in fact you may not even really notice the theme at first. Don’t be afraid to go your own way. Trends aren’t always worth following.
Want to soak up some more of Patrick McNeil’s design and development expertise? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of noteworthy websites selected by Patrick McNeil. From trendy to subtle and simple, Patrick highlights the strategies behind effective web design.
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