I have said it time and time again: Even the most ubiquitous or beloved products and services are targets for more innovative competitors. Case in point: I’m a loyal, longtime user of FreshBooks, the cloud accounting tool for small-business owners. Along comes Invoisse, a new competitor. This “coming soon” landing page barely hints at the service they will offer, yet I’m intrigued. I’m happy with the quality product FreshBooks offers, but I’m eager to see how this newcomer will make invoicing more easier or more awesome. No product or service is off-limits for innovation. Considering the website itself, I love that the extremely simple design does everything it can to set itself apart from the herd and show that it is taking a step forward—if only through a fresh and somewhat trendy design approach.
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