iPhone App Site Stands Out: A Unique Approach

The Smartphone app market is one packed with seemingly countless options, and standing out from the herd can be a challenge. This particular site takes an approach far outside of the norm.

02

The typical approach is extremely simple and includes a clear description, screenshot/mock-up on a device and a button to buy the app. In contrast, this site sells you on the idea before you even realize it is an iPhone app. It seems like a risky approach, but I found myself far more interested than I would have been otherwise. All in all, this storytelling slow-seller feels like a compelling route to consider.

Looking for new design inspiration? Check out the latest edition of The Web Designer’s Idea Book volume 3, with hundreds of handpicked website winners, selected by Patrick McNeil.

 

COMMENT