The Smartphone app market is one packed with seemingly countless options, and standing out from the herd can be a challenge. This particular site takes an approach far outside of the norm.
The typical approach is extremely simple and includes a clear description, screenshot/mock-up on a device and a button to buy the app. In contrast, this site sells you on the idea before you even realize it is an iPhone app. It seems like a risky approach, but I found myself far more interested than I would have been otherwise. All in all, this storytelling slow-seller feels like a compelling route to consider.
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