Josh Goldblum on Creating Great Web Designers

Bluecadet is an interactive studio that’s known for its design prowess and, as founder Josh Goldblum will discuss in this DesignCast, it relies on its employees’ skills in designing for both print and interactive. You’ll learn how Bluecadet transitions and leads its workforce from skilled print designers to interactive design gurus in Making Web Designers, happening live Wednesday, Nov. 16. We recently chatted with Josh via e-mail:

Tell us a little more about your DesignCast, Making Web Designers—what led you to this topic?

I’ll talk about how to help transition traditional print designers to digital, as well as what to look for in a new hire. Finding designers that can design for the screen and interactivity is an ongoing challenge, but one that can be tackled with the right strategy and the eye for the right talent.

Imagine that you’re talking to a bunch of designers who are new to working on the web. What would you say are the most important things for them to know?

I think it’s most important for a designer to have a good frame of reference for what good digital design looks like. A designer should know where to look for the best new designs, what trends and tweets to follow, what conferences to attend and how to identify good and effective work.

In the technological realm, what new developments are really intriguing you?

I’m really interested in how an organization’s or campaign’s digital presence adapts to different devices and platforms. I think mobile and environmental design should work seamlessly with the web. I’m particularly interested in how tablets are being utilized for longer form digital narratives and experiences. We are also looking at new JavaScript frameworks like Raphael.js to see what effects we can deploy on non-Flash devices like the iPad.

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