Every morning, I post a new design job on the HOW blog. I’ve been doing this for years, and I’ve recently noticed that it’s getting harder to find openings for print designers. Nearly everyone is looking for creatives who work across media. This is just one of the reasons that HOW has devoted countless resources to helping print designers make the leap into interactive design.
The reason why we’ve created all these resources is to make sure you have everything you need to be successful in your career, whether you freelance, work for a firm or are employed by an in-house group. Focusing your entire career on print design is getting harder and harder these days.
But the good news is that, with a little bit of extra training and practice, traditional designers are actually uniquely qualified to become the best web designers. Now that web fonts are readily available, print designers can put their type skills to work in ways that web designers are just starting to figure out. Check out Jason Cranford Teague’s “Web Type Revolution” in the July 2012 issue for more about what’s going on with web typography today. And if you’ve already made your first foray into web design, perhaps with a self-promotional site, you can take the next step by learning how to understand web analytics with Christopher Butler’s “Making Sense of the Data,” which makes all the numbers easy to understand.
It’s an exciting time to be a designer. It’s also a little bit scary. But you can find your way through the maze of technology and trends. We’ll be here to shine a light down the twisting path, and you’ve already got what it takes to forge your own way—a combination of education and experience in the fundamentals of design that apply no matter what medium you have to tackle. You’re ready. We’re ready. Let’s head into this bold future together.