From the screenshot you might assume this site’s background is static photos. But visit the site and you’ll see it’s not only photos but video as well. This isn’t a new technique, but it’s one I haven’t seen in a while. The thematic use of video doesn’t contain critical information about the product; it’s there to be beautiful and create a mood. Certainly something worth considering!
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.