When I first found this site I really loved it, but I couldn’t figure out what it was that made me love it so. Then it struck me—this site uses contrast in one of the most elegant ways I have ever seen. The layout and text are very neutral, even timid. And then the bright red used on key items really leaps out of the page. This creates a visual trail of elements for me to focus on. This creates a visual filter that lets me easily focus on the most important parts of the page.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.