You’ve heard the term “user experience” tossed around the interactive community at large. And it’s become a hot topic for good reason.
Are you meeting the needs of your audience? Does your website serve as a true touchpoint for a specific and targeted group? With the focus of web design shifting from “us” to “them,” knowing your audience (and their needs) has become critical to success in our big brave world. So what does this mean for you?
If you’re engaged in the process of designing websites–or you’re working on a team of creatives who produce them–HOW’s one-hour webinar UX Research for the Web is exactly what you and your team needs to better understand your audience and execute with their needs in mind.
The days of designing websites the way you want and walking away is over. So much of the work involved in a productive website that impacts an audience and drives business happens before (and after) the initial design.
In UX Research for the Web, UX Designer and Drupal for Designers author Dani Nordin digs into best practices when considering your audience. She’ll discuss ways to implement existing research data for harder hitting projects, how to interface with your audience using interviews to gather new data and drive better results.
This webinar promises new, practical tools to enhance your design skills and bring more understanding to the way you approach future projects and audiences. Learn how to access the needs of your audience and create digital projects that speak to and meet their needs.