This Site of the Day is a bit of an oddity: How often do you land on a site void of a dominant identity? (The text below the balloons is the only sign of the brand.) You can debate whether this is good, bad or irrelevant in the comments. What I want to draw your attention to is the subtle animation on the site. Images as non-rectangular shapes are pretty trendy right now, but this site turns the circular navigation buttons into balloons floating around. I love the extra depth added by the balloons in the background, and how the balloons are anchored to the brand name. It sends a clear message: We are not an uptight shop. Showing the agency’s personality is a great tool for attracting clients.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.