Land on this little gem of a site, and you won’t know exactly what it is at first. The purpose statement is near the top, but you’re forced to dig in to understand what it is. So my theory is that this works because people coming to the site will recognize the name everyone knows (Mozilla), and be curious enough to dig in. I love this because it goes against my web design instincts.
Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.