Site of the Day:

Maybe it’s just because I love splashing around in the rain with a youngster, but I love this ecommerce site. It clearly connects their shop with the experience of a parent and a little one playing in the snow or rain. The clean design and effective use of type in photographs results in a compelling shopping experience.

Need more design inspiration? Check out the Web Designer’s Idea App for iPad, with hundreds of stellar websites selected by Patrick McNeil.